It seems the King of Liver has found himself in hot water. Brian Johnson, better known as the Liver King, was arrested this week in Austin, Texas following a series of bizarre online threats and a reported investigation into his behavior. For a man who once ruled social media with primal diet videos and shirtless rants, the fall from grace has been anything but subtle.

Who Is the Liver King?

Brian Johnson skyrocketed to fame by promoting an “ancestral lifestyle” rooted in raw meat—especially raw liver—intense workouts, and controversial health claims. With bulging muscles, a booming voice, and a caveman persona, the Liver King built a multimillion-dollar supplement empire and gained millions of followers online.

His brand became a spectacle, blending fitness, shock value, and alpha-male marketing. One of his favorite targets? Joe Rogan, the podcasting powerhouse who once publicly called him out for using steroids.

The Joe Rogan Feud

Several years ago, Joe Rogan commented on his podcast that the Liver King’s physique was “obviously enhanced” and accused him of lying about being steroid-free. Johnson denied the claims for a long time, maintaining his gains were due to organ meats and ancestral discipline.

But in late 2022, after mounting public pressure and leaked emails, Johnson admitted to using steroids, spending over $10,000 a month on performance-enhancing drugs. The confession cost him credibility, a portion of his audience, and fueled even more online scrutiny.

Despite this, he continued pushing his persona—and lately, it took a darker turn.

Arrest in Austin

In recent months, Johnson posted increasingly erratic videos, some of which threatened Joe Rogan, claiming he wanted to “fight” him and settle things “like real men.” Though there’s no evidence of any real-life contact between them, Rogan confirmed to authorities that he had no direct interactions with Johnson and that the videos were unsolicited.

This week, police in Austin acted on escalating concerns and arrested Johnson on charges that could range from a $2,000 fine to up to 6 years in prison. The charges stem from what officials are describing as “potential threats and public endangerment,” though legal experts say additional charges could be filed pending investigation.

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What Happens Next?

While Liver King’s legal team has yet to release an official statement, speculation is swirling. Will the self-proclaimed primal king face hard time? Or will he walk away with a fine and a stronger-than-ever influencer comeback?

For now, the only thing certain is that the king of liver is behind bars, and his kingdom of raw meat, barbells, and bluster is under serious threat.